The importance of social acceptance in the tourism industry, ethical management and regulatory opportunities

 

Megi Surmanidze    [email protected]

 

Rostom Beridze    [email protected]

 

Social acceptability is a set of attitudes, moods, and beliefs that influence the course of social interactions, the process of rational exchange of information, and the quality of communication and relationships.

Social acceptance in the tourism industry is a key factor that can drive both social and economic benefits, contribute to the business development process, and increase tourist satisfaction and numbers.

Irrational manifestations of xenophobic, homophobic, racist, or other attitudes in society begin with the realization of social acceptance, All of the above hinders healthy communication and social ties between stakeholders in tourism as a social institution and negatively affects the economic performance of tourism businesses.

This article will examine the impacts and importance of social acceptance and related processes on tourism relationships and the industry, examine the importance of social acceptance for the tourism industry, The role of social acceptance in tourist satisfaction, revenue growth for facilities, and overall satisfaction.

The article analyzes the circumstances that determine the form of social acceptance, the constituent aspects of social relations in the form of social interaction, social exchange theory, and social distance. Also, the most important factors and means of regulating them in ethical management.

The article defines the relationship between social acceptance and ethical management, which is an effective way to eliminate shortcomings in social relations in tourism business facilities.

 

Keywords: tourism industry, social acceptance, ethical management, regulation.