Live Broadcasts

The article deals with the direct conductors and direct perceptions of mass communication, the response of the message, and the decoder to improvisational information. As well emphasis is placed on presenting the pros and cons of direct signals. There are discussed the differences and effectiveness of the effects on public opinions, compared to pre-prepared audiovisual material and direct informative-cognitive-entertaining media products in the study.

Key Words: Direct perception, Information, Emergencies, Sports broadcasts, Jokes, Concerts, Improvisational Conductor.